FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Monday, August 7 • 10:25am - 11:25am
Breakout Session 1A - Selling Your Media Story in 60 Seconds

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Pitching busy journalists can be challenging and intimidating, especially when you're working under pressure from bosses and clients. Are you ready to gain greater confidence and pitch the press with ease and effectiveness – even under tight deadlines?  Michelle Leff Mermelstein will share proven techniques for crafting media pitches that will help you build quality relationships and deliver your messages with great clarity. This workshop will offer practical tools you can use right away to be more effective with your media outreach. Topics covered will range from writing subject lines that will get your email read, making your pitch relevant and do’s and don’ts of communicating with reporters through social media.

Sponsored in part by the Central West Coast Chapter

avatar for Michelle Leff Mermelstein, APR

Michelle Leff Mermelstein, APR

PR Manager, Sprint Nextell
Mermelstein is an accomplished communications and public relations strategist with more than 16 years of success in positioning products, services and issues to drive audience engagement. She has an extensive track record for developing and executing external and internal public relations... Read More →

Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Ballroom D