FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Monday, August 7 • 10:25am - 11:25am
Breakout Session 1B - The Future of SEO

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This presentation will start with the history of SEO before moving on to SEO in 2017. Attendees will learn the dos and don’ts of contemporary SEO, how SEO relates to video and the importance of SEO in terms of attracting your ideal customer. You will leave this session with actionable items to start improving your SEO today.

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Gabriel Marguglio

CEO, Nextiny Marketing
Gabriel Marguglio started Nextiny Marketing in 2002 as a website design shop which evolved into an SEO agency and finally, into an inbound marketing agency. Nextiny is a HubSpot Gold Partner and the first Wistia Gold partner in the U.S. Nextiny has become a growth powerhouse focused... Read More →

Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Salon A