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FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Monday, August 7 • 10:25am - 11:25am
Breakout Session 1C - The Right Rx for (Healthcare) Communications

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In a more consumer-driven marketplace, healthcare communicators must expand their role into all aspects of the healthcare continuum, and extend their competencies to include: greater business acumen, stronger operational alignment, Protected Health Information (PHI) and quality metrics. In this session, you’ll hear success stories, tips, trends, and techniques for using digital, social and traditional strategies to communicate with policymakers, consumers, health care leaders and employees. You will also learn the traits and value proposition for managing a successful career in communications and healthcare.

Speakers
avatar for Roy Reid, APR, CPRC

Roy Reid, APR, CPRC

Executive Director of Communications, Adventist Health System - Florida Division
Roy Reid is the Executive Director of Strategy/Communications for Adventist Health System, and a leading authority on public relations, business communications, and marketing with extensive experience in healthcare. He works with business leaders as a counselor, strategist, and coach... Read More →
avatar for Kristen Knapp, APR, CPRC

Kristen Knapp, APR, CPRC

Director of Communications, Florida Health Care Association
Kristen Knapp is Director of Communications for Florida Health Care Association, the state’s largest and leading advocacy organization for long-term care providers and the residents under their care. She manages the Association’s strategic communications, public relations, and... Read More →



Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Salon B