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FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Monday, August 7 • 10:25am - 11:25am
Breakout Session 1D - Speak Their Language: Bridging the Gap Between PR and Finance

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The budget approval process can be a daunting task for PR and HR pros. Justifying communication program expenses, talent recruitment or compensation is often lost in translation between the people-focused and number-focused languages. Learning strategies to craft request messaging for the finance team is valuable for strengthening the teamwork within your organization.

Speakers
avatar for Larry J. Parnell, M.B.A.

Larry J. Parnell, M.B.A.

Associate Professor and Program Director, Masters in Strategic PR, The George Washington University
Lawrence J. Parnell, M.B.A., is an associate professor and director of the George Washington University Master’s in Strategic Public Relations program, named the best PR Education Program for 2015 by PR Week. During a 34-year career in the private and public sectors, he has worked... Read More →


Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Salon C