FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Monday, August 7 • 1:45pm - 2:45pm
Breakout Session 2B - Digital Video 101: Shooting Professional Quality Video with Your Smartphone

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Video content is proven to increase website traffic, conversions, sales and donations. In the next year, it is predicted that more than 70 percent of all web content will shift to video. Social media channels like Facebook are prioritizing video over text and photographs, which is just one of the many reasons why PR professionals must not only be great writers but also proficient in video production. Learn how to create professional quality video on a shoestring budget by pairing your smartphone with the right tools and accessories to create compelling and affordable brand video libraries.

Sponsored in part by the Volusia/Flagler Chapter

avatar for Heather Grzelka, APR

Heather Grzelka, APR

Principal, Madeira Public Relations
Heather Grzelka enjoys nearly 20 years of experience advancing social causes by generating positive media attention that influences policymakers and increases donor support. Before founding Madeira Public Relations, Grzelka spent the first decade of her career successfully navigating... Read More →

Monday August 7, 2017 1:45pm - 2:45pm PDT
Tuscany Salon B