FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Monday, August 7 • 1:45pm - 2:45pm
Breakout Session 2C - Building the Pitch on Research & Technology

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A growing number of PR professionals say the news release is dead, but don’t give up on it just yet. AAA still uses traditional news releases and receives tremendous results. Company spokesman, Mark Jenkins, takes you inside today’s newsroom, sharing the expectations of real members of the media, and reveals how AAA uses statistics and technology to increase exposure.

avatar for Mark Jenkins

Mark Jenkins

Senior Public Relations Program Coordinator, AAA
Jenkins is Senior Public Relations Program Coordinator and spokesman for AAA – The Auto Club Group. Before joining AAA, Jenkins was an award-winning television broadcaster who spent six years as a news anchor and one-man-band reporter in Florida. He leverages his knowledge of the... Read More →

Monday August 7, 2017 1:45pm - 2:45pm PDT
Tuscany Salon C