FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Monday, August 7 • 1:45pm - 2:45pm
Breakout Session 2E - Soloprenuers: Building Your Own Business

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Being a solo professional is highly rewarding, but consultants at all levels have questions. What’s the best way to find new clients? How much should I be charging? What do I need to know if I’m thinking of going out on my own for the first time? This one-of-a-kind “ask the experts” workshop will answer all these questions and more. Join our panel of veteran, independent PR consultants as they divide and conquer to make sure each attendee’s toughest dilemmas are addressed. With three separate workshop zones – one for beginners or those considering taking the plunge, one addressing new business/fees, and the other focused on PR skills and client management – your area of interest is sure to be covered. Move between zones and discover ideas you can begin implementing immediately!

avatar for Jay Morgan-Schleuning, APR, CPRC

Jay Morgan-Schleuning, APR, CPRC

Owner, Authentic Reputations, LLC
Jay Morgan-Schleuning is the owner of Authentic Reputations, LLC, a Tallahassee-based boutique communications consultancy, specializing in strategic communications, public relations, marketing, branding and reputation management for associations and nonprofit organizations. He is... Read More →
avatar for Lanette Hart, APR, CPRC

Lanette Hart, APR, CPRC

Principal/Owner, Hart & Associates
Lanette Hart, APR, CPRC, is one of two representatives for the Florida Public Relations Association on the Universal Accreditation Board. She has more than 24 years of experience in various aspects of corporate communications, public relations, marketing and journalism. She is the... Read More →
avatar for Karen Swim

Karen Swim

Strategic Public Relations and Marketing Consultant, Words for Hire
Karen Swim is an accredited public relations professional who has run her own virtual agency for more than a decade, and she brings to her PR work an unusually rich background in sales, human resources, business and marketing, having started her career in HR in the banking industry... Read More →

Monday August 7, 2017 1:45pm - 2:45pm PDT
Amalfi I & II