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FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
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Tuesday, August 8 • 8:50am - 10:00am
Dillin Keynote - Crafting a Personal Connection with Your Customers

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IKEA puts the customer first, not just when it comes to customer service, but in every aspect of its business. This practice has contributed to the brand’s international success. Mary Lunghi, IKEA’s U.S. Market Intelligence Director, will discuss the ways that IKEA uses consumer research to uncover what customers (and consumers) really want, and how you can do the same for your company or clients.  Lunghi will explain how getting to know your customer in particular and the consumer in general, can benefit all aspects of your business, from product development to marketing and everything in between. 

Sponsored in part by the Tampa Bay Chapter
Speakers
avatar for Mary Lunghi

Mary Lunghi

Director of Business Analytics & Consumer Insights, IKEA U.S.
Lunghi has been the Market Intelligence Director for IKEA U.S. since 2009. In that role, she works among a team of research and analytics specialists with the goal of uncovering insights that will grow IKEA’s business. Lunghi and her team represent the Voice of the Consumer and... Read More →

Tuesday August 8, 2017 8:50am - 10:00am PDT
Tuscany Ballroom (E-H)
  General Session

Attendees (61)