FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 10:15am - 11:15am
Breakout Session 3A - Making Your Message Personal

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Staying true to your company’s vision and mission, and understanding your audience is critical to crafting messaging that is authentic and conveys your brand’s culture. We’ll discuss how JetBlue approaches its communications campaigns and how it responds to potential crises in a media landscape that is fast-moving.

Sponsored in part by the Space Coast Chapter

avatar for Elizabeth Ninomiyia

Elizabeth Ninomiyia

Manager of Corporate Communications, JetBlue Airways, Latin America & the Caribbean
Elizabeth Ninomiya is a manager of corporate communications for JetBlue, overseeing public relations, social media efforts and inaugural route celebrations in international markets, as well as Puerto Rico, the US Virgin Islands and the US Hispanic market. Prior to joining JetBlue... Read More →

Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Ballroom D