FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 10:15am - 11:15am
Breakout Session 3B - Partnering with Your Community to Enhance Your Corporate Brand

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In today’s business world, it’s essential to create authentic and valuable partnerships. Companies want to align with innovative, mission-driven nonprofits that can help meet their community outreach goals. Simultaneously, mission-driven organizations look to pair with companies that can offer brand visibility and help make investments in their unique causes. Learn helpful tips on how to forge creative partnerships that are mutually beneficial.

avatar for Chris Gent, APR, CPRC

Chris Gent, APR, CPRC

Director of Corporate Communications, Kissimmee Utility Authority
Chris Gent is director of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, he is a former FPRA state president, Orlando Area Chapter president and Counselors’ Network chair. Chris received FPRA's Doris Fleischman Award in 2001 and Member of the... Read More →

Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Salon A