FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 10:15am - 11:15am
Breakout Session 3C - The Heart of Your Mission: Internal Communications

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

An organization’s brand is one of its most valuable assets. Did you know that employees can be your greatest brand ambassadors? Employees are walking billboards, representing your brand with every move. Whether they are functioning inside or outside of the organization, they are a reflection of your brand. Depending on their behaviors or actions, this could prove positive or negative. Educating employees about this critical role within the organization can make all the difference. Through internal communications, organizations can increase brand awareness among employees, helping ensure that an organization’s brand is represented in a positive and productive manner. Learn how you can turn your employees into brand ambassadors and the value it will bring to your organization.

avatar for Devon Chestnut, APR, CPRC

Devon Chestnut, APR, CPRC

Communications Manager, Cox Communications
Devon Chestnut is the communications manager for Cox Communications, a broadband communications and entertainment company, providing advanced digital video, internet, telephone and home security and automation services. Her role includes managing Cox’s Southeast Region internal... Read More →

Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Salon B