FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 10:15am - 11:15am
Breakout Session 3D - The Intersection of Branding and Digital Communications

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Today’s connected consumers have revolutionized how brand strategy and communications evolve. The former expiration date on brand strategy and communications has progressed to become much more fluid due to the consumer feedback loop that digital provides. Understanding the psychology of each digital platform enables brands to understand the drivers of consumer decision making, and customize brand and digital communications based on that mindset. The result, an interactive communication strategy that puts the consumer first.

avatar for David Capece

David Capece

Founder & CEO, SPARXOO
David is a branding and digital expert with 19 years of industry experience. David’s experience includes overseeing large-scale digital development projects and running multi-million-dollar marketing campaigns. Prior to Sparxoo, David served as Senior Director of Marketing for ESPN.com... Read More →

Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Salon C