FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 11:30am - 12:40pm
Lunch Session - Customer Obsessions: Building Smiles and Lasting Relationships

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When a company has a smile incorporated into its logo, the leaders are serious about customer satisfaction. Amazon.com launched more than 20 years ago with the vision to be “Earth’s most customer-centric company, where customers can find and discover anything they want to buy online.” So, how does a company with more than 350,000 employees consistently bring a smile to the faces of its customers? It boils down to relationships, the basis of public relations. Amazon leaders start with the customer and work backwards to earn and keep customer trust. Amazonians at all levels constantly push the envelope to build loyalty by anticipating customer needs and by exceeding expectations in delivering products and services that bring a smile. Scott Stanzel will take conference attendees behind the curtain of one of the country’s most familiar global companies. Through his experience with consumer public relations, internal communications, global operations, and the worldwide Amazon Marketplace of more than two million third-party sellers, he has developed a catalogue of lessons learned in the effective management of relationships. Conference attendees will be inspired by the Prime innovation and precision that delivers products from A to Z around the globe daily.

Sponsored in part by the Counselors' Network

avatar for Scott Stanzel

Scott Stanzel

Director of Corporate Communications, Amazon
Stanzel leads the worldwide marketplace communications team, which is responsible for all aspects of public relations for Amazon’s growing third-party seller business. Stanzel has led media and public relations related to Amazon’s fulfillment centers, transportation, customer... Read More →

Tuesday August 8, 2017 11:30am - 12:40pm PDT
Tuscany Ballroom (E-H)