FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 12:50pm - 1:50pm
Breakout Session 4A - Negotiation & Conflict Resolution

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As organizations are asked to compete with fewer resources and higher stakes, it is natural that communications professionals encounter sources of conflict and difficult dialogues within their organization. This interactive session asks participants to engage in critical self-assessment and provides information for how PR professionals negotiate tense situations and achieve conflict resolution in their teams and with their stakeholders. Through understanding the power of interpersonal communication, effective listening and crucial constructive feedback, participants will gain the strategies necessary to resolve key conflicts in their respective areas.

avatar for Adam Sharples Brooks, Ph.D

Adam Sharples Brooks, Ph.D

Assistant Director of Public Speaking, University of Alabama
Dr. Adam Sharples Brooks is a nationally renowned public speaker with a Ph.D. in Communication and Information Sciences, an M.A. in Communication Studies, and a background in Public Relations. As the current Assistant Director of the Public Speaking Program at The University of Alabama... Read More →

Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Tuscany Ballroom D