FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 12:50pm - 1:50pm
Breakout Session 4C - How can paid and earned media be complimentary?

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We all strive for earned media coverage, but there are times when placed content is important to an effective mix in getting your message across.  Explore how to insure messaging consistency across earned and all forms of paid placement.


Chad Binette

Assistant Vice President, UCF Marketing at University of Central Florida
Chad Binette is assistant vice president for the University of Central Florida’s News & Information office. News & Information leads communications for key university priorities, in partnership with UCF Marketing, and also manages crisis communications and emerging issues for one... Read More →

Patrick Burt

Assistant Vice President, University of Central Florida News and Information
Patrick Burt is the assistant vice president for marketing at UCF. Within the Division of Communications and Marketing, UCF Marketing leads brand execution, advertising, and web and creative services for the university. In partnership with UCF units and the division, UCF Marketing’s... Read More →

Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Tuscany Salon B