FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 12:50pm - 1:50pm
Breakout Session 4D - More Than Just Words: Creating Digital Content in a Mega Corporation

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Content strategy is planning for the creation, implementation, governance and sustainment of internet content. How does that relate to public relations? For starters, both are about effective communication – with customers, clients and in some cases even our colleagues. Kelly Turner, lead content strategist at AT&T, will give a peak behind the curtain of how he helps drive AT&T’s internet content process using old-fashioned journalism techniques, customer-focused testing, and a touch of gumshoe acumen.

avatar for Kelly Turner

Kelly Turner

Senior Content Strategist, AT&T
Turner has been managing content strategy issues at large corporations for over 10 years. At AT&T, he is responsible for providing content recommendations aimed at enhancing the customer experience and increasing customer satisfaction. He has been a guest speaker at the Digital Marketing... Read More →

Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Tuscany Salon C