FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Tuesday, August 8 • 2:10pm - 3:10pm
General Session - Using Research to Determine What Your Audiences Want and Expect

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The 2016 presidential election demonstrated that opinion polls do not always present an accurate depiction of who will vote, and, if they vote, how they will vote. Whether you are conducting an employee survey to structure benefits strategically or searching for secondary research on which to base a communication campaign, Dr. Susan MacManus will unpack the process of evaluating the validity of secondary research and discuss how to develop survey questions to elicit accurate information.

avatar for Susan MacManus, Ph.D

Susan MacManus, Ph.D

Distinguished Professor, USF, Department of Government and International Affairs
Dr. MacManus is a Distinguished University Professor at USF in the Department of Government and International Affairs and Director of the annual USF-Nielsen Sunshine State Survey, a statewide public policy-focused poll. For many years, she served as political analyst for WFLA NewsChannel... Read More →

Tuesday August 8, 2017 2:10pm - 3:10pm PDT
Tuscany Ballroom (E-H)