FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
Back To Schedule
Wednesday, August 9 • 9:00am - 10:30am
Breakfast and Closing Session - Personal Relations & Personal Branding

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In business, it’s not just about relationships, it’s about personal relationships. But, the question remains, how do you build relationships that are, in fact, personal? It starts with being intentional about your approach, understanding key concepts that help build that approach and building a personal brand that others recognize. This session will start with the 10 most important concepts to understand when building personal relationships. Then it’s on to not just branding, but personal branding. If a brand is a promise wrapped in an experience, a personal brand is your promise wrapped in how you develop and deliver your meaning, make up and message. The bottom line is if you want a better outcome, you must have a better conversation with yourself (mindset), your team (strategy) and the marketplace (execution). Get ready to cover all three!

avatar for Colby B. Jubenville, Ph.D

Colby B. Jubenville, Ph.D

Principal, Red Herring Innovation and Design
Dr. Colby Jubenville is an accomplished author, speaker, professor, business advisor, entrepreneur and inventor. He holds an academic appointment at Middle Tennessee State University and is Principal of Red Herring Innovation and Design. Since 2015, Jubenville has written about self-reliance... Read More →

Wednesday August 9, 2017 9:00am - 10:30am PDT
Tuscany Ballroom (E-H)