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FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Saturday, August 5
 

1:00pm PDT

LeadershipFPRA Orientation for 2017-2018 Class
Participants selected for LeadershipFPRA Class II will meet for the first time to learn more about the opportunities and take-aways in store for them in the coming year. The afternoon will include introductions of class peers, delving into personality traits and taking a look at leadership skills while enjoying engaging and interaction experiences. The foundation for building camaraderie begins at this Orientation and class members will walk away enthused about future sessions, speakers and field trips available only through LeadershipFPRA.

Special thanks to our presenting sponsor, The Florida High Tech Corridor. Thank you to our Official Resource for Leadership Development of LeadershipFPRA, The Maue Center.



Saturday August 5, 2017 1:00pm - 4:00pm PDT
Genoa II

5:00pm PDT

LeadershipFPRA Graduation for 2016-2017 Class
The culmination of the inaugural LeadershipFPRA class will be held during a semi-formal, invitation-only graduation reception complete with champagne at the Ritz. Graduates will celebrate their year of professional education, diverse experiences in sessions throughout Florida and growth they have made as public relations leaders both individually and as a class. The early evening event includes the awarding of certificates and will highlight each member's favorite, most impressive moments throughout the year.

Special thanks to our presenting sponsor, The Florida High Tech Corridor. Thank you to our Official Resource for Leadership Development of LeadershipFPRA, The Maue Center.



Saturday August 5, 2017 5:00pm - 6:30pm PDT
Sevilla 1 & 2 JW Marriott
 
Sunday, August 6
 

8:30am PDT

FPRA Annual Golf Outing/Tournament
The Ritz-Carlton Grande Lakes Golf Club provides an open 18-hole course designed by two-time British Open Champion Greg Norman and his team. With a special emphasis on preserving the area's well-balanced ecosystem, the sprawling course offers enjoyment on all levels: not only is the course breathtakingly beautiful with an array of natural elements such as wetlands, ponds, cypress heads and live oaks but it also offers a variety of course enhancements such as closely mowed turf, wide fairways, generous landing areas and short roughs to provide fair play and overall enjoyment.

The golf outing is not included in conference pricing, and is an additional $95.

Click here to buy your ticket online or fill out the form here.


Sunday August 6, 2017 8:30am - 1:00pm PDT
The Ritz-Carlton Golf Club/Course

12:00pm PDT

1:00pm PDT

Student Field Trip: Jimmy Fallon Experience at Universal

You are invited to Race Through New York Starring Jimmy Fallon! Space is limited for this year’s FPRA student field trip, which will give attendees a behind-the-scenes look into what it takes to launch a new ride at Universal Orlando Resort. Registration is open only to FPRA student members until July 1, so consider registering now if you’re not already a member. The field trip is free, and you won’t want to miss it!

Race Through New York Starring Jimmy Fallon! opened at Universal Studios earlier this year. During the FPRA student field trip, the Universal PR team will discuss the ride’s concept, filming and launch. The experience will culminate with a bang as attendees will experience the ride for themselves.

Sign up now!

Schedule:

12:30 p.m.

Badging starts at The Ritz-Carlton

1:15 p.m.
FPRA Welcome & Student Group Photo

1:30 p.m.
Bus departs for Universal Orlando Resort promptly at 1:30 p.m.

2 p.m.
Students meet with Universal Orlando Resort's PR team

4 p.m.
Bus departs Universal Orlando Resort for The Ritz-Carlton

Parking at the hotel is complimentary for all field trip attendees.
Student parking is sponsored in part by the Lake County Chapter and the Nature Coast Chapter.



Sunday August 6, 2017 1:00pm - 4:30pm PDT
Universal Studios

2:00pm PDT

Earning the Personal Value of Accreditation
APR is considered the mark of distinction for those who demonstrate commitment to the profession and its ethical practice. Currently there are more than 5,000 public relations professionals worlwide who have earned this voluntary credential. Find out how you can join them. Leading this session will be VP of Accreditation and Certification Laura Byrnes, APR, CPRC.

Speakers
avatar for Laura Byrnes, APR, CPRC

Laura Byrnes, APR, CPRC

Communications Manager, CareerSource Citrus Levy Marion
As your Vice President of Golden Image, I look forward to seeing everyone at the 61st Annual Golden Image Gala -- Let the Golden Times Roll -- on August 7. Also, as incoming VP of Professional Development (for the second time around), I welcome your thoughts about our webinars and... Read More →


Sunday August 6, 2017 2:00pm - 2:45pm PDT
Tuscany Salon C

2:45pm PDT

Earning the Personal Value of Certification
Join VP of Accreditation and Certification Laura Byrnes, APR, CPRC, as she leads you through an informative session that will help you prepare to take the CPRC exam.

To sit for this exam you must have earned your APR designation and have been practicing public relations for a minimum of ten years.

Speakers
avatar for Laura Byrnes, APR, CPRC

Laura Byrnes, APR, CPRC

Communications Manager, CareerSource Citrus Levy Marion
As your Vice President of Golden Image, I look forward to seeing everyone at the 61st Annual Golden Image Gala -- Let the Golden Times Roll -- on August 7. Also, as incoming VP of Professional Development (for the second time around), I welcome your thoughts about our webinars and... Read More →


Sunday August 6, 2017 2:45pm - 3:30pm PDT
Tuscany Salon C

3:00pm PDT

Chapter Leadership Forum
Incoming chapter leaders are invited to this pre-conference forum to hear leadership tips, ask questions and learn about resources available to help you lead your chapter to a successful year. Incoming chapter presidents and presidents-elect are strongly encouraged to attend. Other incoming chapter board members are also welcome.

Speakers
avatar for Amelia Bell, APR, CPRC

Amelia Bell, APR, CPRC

FPRA VP of Member Services, Marketing Communications Manager, RTI Surgical


Sunday August 6, 2017 3:00pm - 4:15pm PDT
Tuscany Salons A-B

4:15pm PDT

Outgoing Executive Committee Meeting
Final meeting for the outgoing 2016-2017 FPRA State Officers.

Sunday August 6, 2017 4:15pm - 4:45pm PDT
The Boardroom

5:00pm PDT

Incoming Executive Committee Meeting
This meeting is for the incoming 2017-2018 FPRA State Officers.

Speakers
avatar for Ryan Gerds, APR, CPRC

Ryan Gerds, APR, CPRC

FPRA State President-Elect


Sunday August 6, 2017 5:00pm - 5:30pm PDT
The Boardroom

6:00pm PDT

President's Welcome Reception
A private reception for FPRA conference goers will be held at Universal Orlando Resort’s Sound Stage 33, followed by a chance to explore Diagon Alley! Sip a frozen Butterbeer, let your wand find you at Ollivander’s or even exchange your money at Gringott’s. Unless you’ve got a time-turner handy, you won’t want to miss this event!

For this event, the FPRA chapters have been sorted into the four Hogwart's houses. Click the name of your house for the Facebook group. Nature Coast, Central West Coast, Capital and Ocala Chapters are in Gryffindor. Space Coast, Gainesville, Lake County and Northwest Florida Coast Chapters are in Slytherin. Pensacola, Tampa Bay, Orlando Area and Dick Pope/Polk County Chapters are in Hufflepuff. Volusia/Flagler, Jacksonville, Southwest Florida and Treasure Coast Chapters are in Ravenclaw. If you identify with a different house, join the one you like best! You can even follow this link to take the sorting quiz on Pottermore.

Casual attire should be worn to this event, and house-themed clothing is recommended! 

Guests are welcome to roam the Universal Orlando Florida park until it closes at 10 p.m., but can not enter Universal's Island of Adventure park. Rides at Universal Orlando Florida include Harry Potter and the Escape from Gringotts, TRANSFORMERS: The Ride-3DThe Simpsons Ride, Shrek 4-D, Revenge of the Mummy, E.T. Adventure, Hollywood Rip Ride Rockit, Despicable Me Minion Mayhem, Race Through New York Starring Jimmy FallonMen in Black and more!

For registration for this event only, click here

Bus Schedule:

5:45 p.m.
Badge pick-up for tickets into the park
Bus boarding begins at The Ritz-Carlton parking lot

6:35 p.m.
Bus departs promptly at 6:35 p.m.

10 p.m.
Bus boarding begins at Universal Studios

10:30 p.m.
Bus departs promptly at 10:30 p.m.

View the attached PDF for the food provided at the event. A cash bar will also be available, accepting credit and debit purchases.

This event is sponsored by HALO Branded Solutions - view their Powerpoint presentation 
Transportation is provided by Kissimmee Utility Authority
Sponsored in part by the Orlando Area Chapter



Sunday August 6, 2017 6:00pm - 11:00pm PDT
Universal Orlando Resort
 
Monday, August 7
 

7:00am PDT

7:30am PDT

Professional Headshots
The ever-popular "Photo Joe" (Joe Gallagher with Gerlinde & Michael Photography) will be at FPRA's Annual Conference. Visit his booth to schedule an appointment or walk-in when he is available. Headshot sessions are $10 each.

Exhibitors

Monday August 7, 2017 7:30am - 8:25am PDT
Pisa Salon

7:30am PDT

Continental Breakfast
Sponsored in part by the Treasure Coast Chapter

Monday August 7, 2017 7:30am - 9:00am PDT
Tuscany Foyer

7:40am PDT

Past Presidents' Council Meeting
All FPRA Past State Presidents who are in attendance at FPRA’s 79th Annual Conference are asked to attend this meeting. The purpose of this meeting is to discuss opportunities as they relate to matters concerning life members, the Florida Public Relations Education Foundation and on the institutional history of the Association. This meeting is Chaired by FPRA’s Immediate Past President, Roger Pynn, APR, CPRC.

Speakers
avatar for Roger Pynn, APR, CPRC

Roger Pynn, APR, CPRC

FPRA Immediate Past President


Monday August 7, 2017 7:40am - 8:25am PDT
The Boardroom

8:30am PDT

Welcome & Annual Business Meeting
Join us as our VP of Annual Conference Ginger Broslat, APR, CPRC, opens FPRA’s 79th Annual Conference.

Conducting the official business of the association will be FPRA’s State President Terri Behling, APR, CPRC. During this year’s Annual Business Meeting, the membership will vote on the presented slate of officers for the 2017-2018 FPRA year. In addition, members will vote on bylaw amendments and hear highlights regarding the state of the Association. 

See the attached file for the 2017-2018 presented slate of officers.


Monday August 7, 2017 8:30am - 8:45am PDT
Tuscany Ballroom (E-H)

8:45am PDT

Accreditation and Certification Recognition Ceremony
Sponsored in part by the Jacksonville Chapter

Speakers
avatar for Laura Byrnes, APR, CPRC

Laura Byrnes, APR, CPRC

Communications Manager, CareerSource Citrus Levy Marion
As your Vice President of Golden Image, I look forward to seeing everyone at the 61st Annual Golden Image Gala -- Let the Golden Times Roll -- on August 7. Also, as incoming VP of Professional Development (for the second time around), I welcome your thoughts about our webinars and... Read More →


Monday August 7, 2017 8:45am - 9:00am PDT
Tuscany Ballroom (E-H)

9:00am PDT

Opening Session - Built on Values
Ann Rhoades will set the tone for maximizing the personal side of business. She has spent her career building people-centric organizations such as Southwest Airlines, JetBlue and Doubletree Hotels. Rhoades is a sought-after consultant and speaker who uses creativity, humor, and a fun environment to encourage leaders to throw away the rule book and develop a sustaining company culture that believes in people's ability to accomplish the extraordinary, thereby giving them the authority to succeed.

A book signing with Ann Rhoades will follow this session from 10:05 to 10:20 a.m.

Sponsored by the Ocala Chapter

Speakers
avatar for Ann Rhoades

Ann Rhoades

President, People Ink
Rhoades is the founder of People Ink, an organization that helps companies create legacy cultures that treat people fairly, build loyalty, and produce solid profitability. Prior to that, she served as the Chief People Officer of Southwest Airlines and Executive Vice President for... Read More →


Monday August 7, 2017 9:00am - 10:00am PDT
Tuscany Ballroom (E-H)

10:05am PDT

Book Signing with Ann Rhoades
Speakers
avatar for Ann Rhoades

Ann Rhoades

President, People Ink
Rhoades is the founder of People Ink, an organization that helps companies create legacy cultures that treat people fairly, build loyalty, and produce solid profitability. Prior to that, she served as the Chief People Officer of Southwest Airlines and Executive Vice President for... Read More →


Monday August 7, 2017 10:05am - 10:20am PDT
TBA

10:25am PDT

Breakout Session 1A - Selling Your Media Story in 60 Seconds
Pitching busy journalists can be challenging and intimidating, especially when you're working under pressure from bosses and clients. Are you ready to gain greater confidence and pitch the press with ease and effectiveness – even under tight deadlines?  Michelle Leff Mermelstein will share proven techniques for crafting media pitches that will help you build quality relationships and deliver your messages with great clarity. This workshop will offer practical tools you can use right away to be more effective with your media outreach. Topics covered will range from writing subject lines that will get your email read, making your pitch relevant and do’s and don’ts of communicating with reporters through social media.

Sponsored in part by the Central West Coast Chapter

Speakers
avatar for Michelle Leff Mermelstein, APR

Michelle Leff Mermelstein, APR

PR Manager, Sprint Nextell
Mermelstein is an accomplished communications and public relations strategist with more than 16 years of success in positioning products, services and issues to drive audience engagement. She has an extensive track record for developing and executing external and internal public relations... Read More →


Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Ballroom D

10:25am PDT

Breakout Session 1B - The Future of SEO
This presentation will start with the history of SEO before moving on to SEO in 2017. Attendees will learn the dos and don’ts of contemporary SEO, how SEO relates to video and the importance of SEO in terms of attracting your ideal customer. You will leave this session with actionable items to start improving your SEO today.

Speakers
avatar for Gabriel Marguglio

Gabriel Marguglio

CEO, Nextiny Marketing
Gabriel Marguglio started Nextiny Marketing in 2002 as a website design shop which evolved into an SEO agency and finally, into an inbound marketing agency. Nextiny is a HubSpot Gold Partner and the first Wistia Gold partner in the U.S. Nextiny has become a growth powerhouse focused... Read More →


Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Salon A

10:25am PDT

Breakout Session 1C - The Right Rx for (Healthcare) Communications
In a more consumer-driven marketplace, healthcare communicators must expand their role into all aspects of the healthcare continuum, and extend their competencies to include: greater business acumen, stronger operational alignment, Protected Health Information (PHI) and quality metrics. In this session, you’ll hear success stories, tips, trends, and techniques for using digital, social and traditional strategies to communicate with policymakers, consumers, health care leaders and employees. You will also learn the traits and value proposition for managing a successful career in communications and healthcare.

Speakers
avatar for Roy Reid, APR, CPRC

Roy Reid, APR, CPRC

Executive Director of Communications, Adventist Health System - Florida Division
Roy Reid is the Executive Director of Strategy/Communications for Adventist Health System, and a leading authority on public relations, business communications, and marketing with extensive experience in healthcare. He works with business leaders as a counselor, strategist, and coach... Read More →
avatar for Kristen Knapp, APR, CPRC

Kristen Knapp, APR, CPRC

Director of Communications, Florida Health Care Association
Kristen Knapp is Director of Communications for Florida Health Care Association, the state’s largest and leading advocacy organization for long-term care providers and the residents under their care. She manages the Association’s strategic communications, public relations, and... Read More →



Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Salon B

10:25am PDT

Breakout Session 1D - Speak Their Language: Bridging the Gap Between PR and Finance
The budget approval process can be a daunting task for PR and HR pros. Justifying communication program expenses, talent recruitment or compensation is often lost in translation between the people-focused and number-focused languages. Learning strategies to craft request messaging for the finance team is valuable for strengthening the teamwork within your organization.

Speakers
avatar for Larry J. Parnell, M.B.A.

Larry J. Parnell, M.B.A.

Associate Professor and Program Director, Masters in Strategic PR, The George Washington University
Lawrence J. Parnell, M.B.A., is an associate professor and director of the George Washington University Master’s in Strategic Public Relations program, named the best PR Education Program for 2015 by PR Week. During a 34-year career in the private and public sectors, he has worked... Read More →


Monday August 7, 2017 10:25am - 11:25am PDT
Tuscany Salon C

10:25am PDT

CN Breakout 1 - Discussion with Ann Rhoades
CN members are invited to a members-only roundtable discussion with the founder and president of People Ink.

Speakers
avatar for Ann Rhoades

Ann Rhoades

President, People Ink
Rhoades is the founder of People Ink, an organization that helps companies create legacy cultures that treat people fairly, build loyalty, and produce solid profitability. Prior to that, she served as the Chief People Officer of Southwest Airlines and Executive Vice President for... Read More →


Monday August 7, 2017 10:25am - 11:25am PDT
Amalfi I & II

11:45am PDT

Presentation of the 2017 Joe Curley Rising Leader Class
The Joe Curley Rising Leader Award is intended to identify and honor up-and-coming individual FPRA members that demonstrate emerging leadership traits along with dedicated active involvement in FPRA Chapter activities, programs, functions and events. Join us as we recognize these driven individuals at the Presidents' Luncheon.

Follow this link to view the Joe Curley Rising Leader Class and learn more about this honor.

Joe Curley Rising Leader Class...
avatar for Margarita Alfaro

Margarita Alfaro

Dick Pope/Polk County Chapter, NuJak Companies, Inc.
avatar for Cindi Green, RN, APR

Cindi Green, RN, APR

Treasure Coast Chapter, Florida Eye Institute
avatar for Sarah Coulson

Sarah Coulson

Gainesville Chapter, CPAmerica International
avatar for Lisa Murray, APR, CPRC

Lisa Murray, APR, CPRC

Senior Manager, Corporate Communications, Interop Technologies
Lisa Murray, APR, CPRC is a nationally accredited and award-winning public relations professional. As Senior Manager of Corporate Communications at Interop Technologies, she leads the development and implementation of PR and marketing strategies throughout the United States, Europe... Read More →
avatar for Megan DeBello

Megan DeBello

Volusia/Flagler Chapter, Southeast Volusia Advertising Authority
avatar for Lauren Debick

Lauren Debick

Ocala Chapter, Ocala Health
avatar for Sarah Hansen

Sarah Hansen

Space Coast Chapter, Strategic Ink Public Relations
avatar for Jacqueline Kooser

Jacqueline Kooser

Orlando Area Chapter, TransLife at Florida Hospital
avatar for Sharon Kunkel

Sharon Kunkel

Central West Coast Chapter, Wordslinger Marketing & PR
avatar for Nanci Schwartz

Nanci Schwartz

Lake County Chapter, The CommConnection, Inc.
avatar for Andrea Siracusa

Andrea Siracusa

Jacksonville Chapter, Dreams Come True of Jacksonville, Inc.
avatar for Julie Stuckey

Julie Stuckey

NW Florida Coast Chapter, The Village of Baytowne Wharf at Standestin
avatar for Lindsay Tozer

Lindsay Tozer

Nature Coast Chapter, Citrus County Clerk of the Circuit Court and Comptroller
avatar for Sarah Whitfield

Sarah Whitfield

Assistant Public Information Officer, Santa Rosa County BOCC
Pensacola Chapter

Monday August 7, 2017 11:45am - 1:30pm PDT
Tuscany Ballroom (E-H)

11:45am PDT

Presidents' Luncheon
Join us for a special luncheon in true FPRA style as we honor outstanding individuals and chapters, award the Dr. Robert Davis, APR, CPRC, Student Scholarship and bestow the coveted Chapter President of the Year and Chapter of the Year awards. 

In this special luncheon, we will also recognize the graduating Inaugural Class of LeadershipFPRA and introduce the incoming LeadershipFPRA Class. The Joe Curley Rising Leader Class will also receive recognition during this event.

Sponsored in part by the Southwest Florida Chapter

This luncheon features the traditional Dillin Dessert.
Sponsored in part by the Dick Pope/Polk County Chapter

Tickets for guests are $62. Buy your tickets here.



Monday August 7, 2017 11:45am - 1:30pm PDT
Tuscany Ballroom (E-H)

1:45pm PDT

Breakout Session 2A - Protecting Data & Discussions in an Electronic Communications World
Phishing and other social engineering scams continue to proliferate and evolve with new hybrid attacks despite the best efforts of endpoint security and gateway solutions to block them. How do you keep up and what are the most effective methods for securing your organization to combat cyber-crime? Erich Kron, Security Awareness Advocate for KnowBe4, will educate attendees about classic and current social engineering trends. He will also discuss recent attacks and how the organizations could have better protected themselves. The session will examine current phishing trends, vishing and Smishing attacks, CEO Fraud and W2 Scams, effective mitigation strategies and how your end-users can be mobilized as your last line of defense.

Speakers
avatar for Erich Kron

Erich Kron

Security Awareness Advocate, KnowBe4
Kron is a veteran information security professional with over 20 years’ experience in the medical, aerospace manufacturing and defense fields. He is the former security manager for the 2nd Regional Cyber Center-Western Hemisphere and holds CISSP, CISSP-ISSAP, MCITP and ITIL v3 certifications... Read More →


Monday August 7, 2017 1:45pm - 2:45pm PDT
Tuscany Salon A

1:45pm PDT

Breakout Session 2B - Digital Video 101: Shooting Professional Quality Video with Your Smartphone
Video content is proven to increase website traffic, conversions, sales and donations. In the next year, it is predicted that more than 70 percent of all web content will shift to video. Social media channels like Facebook are prioritizing video over text and photographs, which is just one of the many reasons why PR professionals must not only be great writers but also proficient in video production. Learn how to create professional quality video on a shoestring budget by pairing your smartphone with the right tools and accessories to create compelling and affordable brand video libraries.

Sponsored in part by the Volusia/Flagler Chapter

Speakers
avatar for Heather Grzelka, APR

Heather Grzelka, APR

Principal, Madeira Public Relations
Heather Grzelka enjoys nearly 20 years of experience advancing social causes by generating positive media attention that influences policymakers and increases donor support. Before founding Madeira Public Relations, Grzelka spent the first decade of her career successfully navigating... Read More →


Monday August 7, 2017 1:45pm - 2:45pm PDT
Tuscany Salon B

1:45pm PDT

Breakout Session 2C - Building the Pitch on Research & Technology
A growing number of PR professionals say the news release is dead, but don’t give up on it just yet. AAA still uses traditional news releases and receives tremendous results. Company spokesman, Mark Jenkins, takes you inside today’s newsroom, sharing the expectations of real members of the media, and reveals how AAA uses statistics and technology to increase exposure.

Speakers
avatar for Mark Jenkins

Mark Jenkins

Senior Public Relations Program Coordinator, AAA
Jenkins is Senior Public Relations Program Coordinator and spokesman for AAA – The Auto Club Group. Before joining AAA, Jenkins was an award-winning television broadcaster who spent six years as a news anchor and one-man-band reporter in Florida. He leverages his knowledge of the... Read More →


Monday August 7, 2017 1:45pm - 2:45pm PDT
Tuscany Salon C

1:45pm PDT

Breakout Session 2D - Seven Secrets to Become the Leader You Never Thought You Could
With constant change increasing the pressure placed on all of us, how can you adapt to meet the needs of your team and your customers? How do you deal with the increased pressure to produce ever-improving results?  How do you stop spending your days putting out fires? Simple: stop letting your title or organizational structure keep you from being a leader. In this spirited and interactive session, you will learn seven secrets that great leaders apply to produce results.  Find out how you can apply these same secrets to your job – even if you didn’t think you were a leader. Josh Davies, CEO of The Center for Work Ethic Development, will share strategies, specific tactics, and case studies to help everyone develop the secret behaviors that drive leadership.

Speakers
avatar for Josh Davies

Josh Davies

CEO, The Center for Work Ethic Development
Davies is passionate about helping others make a difference in their lives, jobs and community. Through his work as a speaker and trainer, he has engaged and encouraged professionals across North America, the Middle East and Asia. Josh has keynoted national conferences and regularly... Read More →


Monday August 7, 2017 1:45pm - 2:45pm PDT
Tuscany Ballroom D

1:45pm PDT

Breakout Session 2E - Soloprenuers: Building Your Own Business
Being a solo professional is highly rewarding, but consultants at all levels have questions. What’s the best way to find new clients? How much should I be charging? What do I need to know if I’m thinking of going out on my own for the first time? This one-of-a-kind “ask the experts” workshop will answer all these questions and more. Join our panel of veteran, independent PR consultants as they divide and conquer to make sure each attendee’s toughest dilemmas are addressed. With three separate workshop zones – one for beginners or those considering taking the plunge, one addressing new business/fees, and the other focused on PR skills and client management – your area of interest is sure to be covered. Move between zones and discover ideas you can begin implementing immediately!

Speakers
avatar for Jay Morgan-Schleuning, APR, CPRC

Jay Morgan-Schleuning, APR, CPRC

Owner, Authentic Reputations, LLC
Jay Morgan-Schleuning is the owner of Authentic Reputations, LLC, a Tallahassee-based boutique communications consultancy, specializing in strategic communications, public relations, marketing, branding and reputation management for associations and nonprofit organizations. He is... Read More →
avatar for Lanette Hart, APR, CPRC

Lanette Hart, APR, CPRC

Principal/Owner, Hart & Associates
Lanette Hart, APR, CPRC, is one of two representatives for the Florida Public Relations Association on the Universal Accreditation Board. She has more than 24 years of experience in various aspects of corporate communications, public relations, marketing and journalism. She is the... Read More →
avatar for Karen Swim

Karen Swim

Strategic Public Relations and Marketing Consultant, Words for Hire
Karen Swim is an accredited public relations professional who has run her own virtual agency for more than a decade, and she brings to her PR work an unusually rich background in sales, human resources, business and marketing, having started her career in HR in the banking industry... Read More →


Monday August 7, 2017 1:45pm - 2:45pm PDT
Amalfi I & II

1:45pm PDT

Communications Breakdown: What is going on is Washington and how does it affect the PR profession?

An informal roundtable discussion on fake news, alternative facts and high profile media criticism. What is happening and how do we respond to our clients and colleagues?

SEATING LIMITED TO 17 ATTENDEES. 


Speakers
avatar for Larry J. Parnell, M.B.A.

Larry J. Parnell, M.B.A.

Associate Professor and Program Director, Masters in Strategic PR, The George Washington University
Lawrence J. Parnell, M.B.A., is an associate professor and director of the George Washington University Master’s in Strategic Public Relations program, named the best PR Education Program for 2015 by PR Week. During a 34-year career in the private and public sectors, he has worked... Read More →


Monday August 7, 2017 1:45pm - 2:45pm PDT
The Boardroom

3:00pm PDT

Fireside Chat - The Value of Communicators during the Pulse Nightclub Tragedy
Tragedy has a way of shining a spotlight on our best and worst attributes. When horror struck at the Pulse Nightclub, Orlando Mayor Buddy Dyer turned instantly to his communicator, Deputy Chief of Staff Heather Fagan. They will turn back time to share what made for dynamic collaboration under great stress, the value of advance planning, the importance of candor, the strategies that drew Orlando’s communications professionals together and what had earned Fagan and her team the confidence of top leaders before crisis struck.

Sponsored in part by the Capital Chapter

Moderators
avatar for Roger Pynn, APR, CPRC

Roger Pynn, APR, CPRC

FPRA Immediate Past President

Speakers
avatar for Orlando Mayor Buddy Dyer

Orlando Mayor Buddy Dyer

Mayor, City of Orlando
Having served Orlando’s residents as Mayor since 2003, Buddy Dyer has worked tirelessly to advance the community’s shared vision for Orlando as America’s 21st Century City. Through strategic investments, Orlando is one of the fastest-growing cities in the nation and under Mayor... Read More →
avatar for Heather Fagan

Heather Fagan

Deputy Chief of Staff, City of Orlando
Fagan is the Deputy Chief of Staff for Orlando Mayor Buddy Dyer. In this role, she is responsible for strategic communications in the Mayor’s Office and serves as the spokesperson for Mayor Dyer and the City in matters pertaining to public policy, emergency response and program... Read More →


Monday August 7, 2017 3:00pm - 4:00pm PDT
Tuscany Ballroom (E-H)

4:15pm PDT

4th State Board Meeting
This is the final board meeting for FPRA's 2016-2017 Board of Directors.

Monday August 7, 2017 4:15pm - 4:45pm PDT
Amalfi I & II

5:00pm PDT

FPRA Networking Function Sponsored by GWU
Join your fellow PR professionals for a fun networking reception after your first day of conference.

Click here for more information on the The George Washington University's award-winning Strategic Public Relations Master Program.

This reception is sponsored by The George Washington University


Monday August 7, 2017 5:00pm - 6:30pm PDT
Tuscany Foyer & Tuscany Terrace
 
Tuesday, August 8
 

7:00am PDT

7:30am PDT

Professional Headshots
The ever-popular "Photo Joe" (Joe Gallagher with Gerlinde & Michael Photography) will be at FPRA's Annual Conference. Visit his booth to schedule an appointment or walk-in when he is available. Headshot sessions are $10 each.

Exhibitors

Tuesday August 8, 2017 7:30am - 8:25am PDT
Pisa Salon

7:30am PDT

Continental Breakfast
Sponsored in part by the Treasure Coast Chapter

Tuesday August 8, 2017 7:30am - 9:00am PDT
Tuscany Foyer

8:50am PDT

Dillin Keynote - Crafting a Personal Connection with Your Customers
IKEA puts the customer first, not just when it comes to customer service, but in every aspect of its business. This practice has contributed to the brand’s international success. Mary Lunghi, IKEA’s U.S. Market Intelligence Director, will discuss the ways that IKEA uses consumer research to uncover what customers (and consumers) really want, and how you can do the same for your company or clients.  Lunghi will explain how getting to know your customer in particular and the consumer in general, can benefit all aspects of your business, from product development to marketing and everything in between. 

Sponsored in part by the Tampa Bay Chapter

Speakers
avatar for Mary Lunghi

Mary Lunghi

Director of Business Analytics & Consumer Insights, IKEA U.S.
Lunghi has been the Market Intelligence Director for IKEA U.S. since 2009. In that role, she works among a team of research and analytics specialists with the goal of uncovering insights that will grow IKEA’s business. Lunghi and her team represent the Voice of the Consumer and... Read More →


Tuesday August 8, 2017 8:50am - 10:00am PDT
Tuscany Ballroom (E-H)

10:15am PDT

Breakout Session 3A - Making Your Message Personal
Staying true to your company’s vision and mission, and understanding your audience is critical to crafting messaging that is authentic and conveys your brand’s culture. We’ll discuss how JetBlue approaches its communications campaigns and how it responds to potential crises in a media landscape that is fast-moving.

Sponsored in part by the Space Coast Chapter

Speakers
avatar for Elizabeth Ninomiyia

Elizabeth Ninomiyia

Manager of Corporate Communications, JetBlue Airways, Latin America & the Caribbean
Elizabeth Ninomiya is a manager of corporate communications for JetBlue, overseeing public relations, social media efforts and inaugural route celebrations in international markets, as well as Puerto Rico, the US Virgin Islands and the US Hispanic market. Prior to joining JetBlue... Read More →


Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Ballroom D

10:15am PDT

Breakout Session 3B - Partnering with Your Community to Enhance Your Corporate Brand
In today’s business world, it’s essential to create authentic and valuable partnerships. Companies want to align with innovative, mission-driven nonprofits that can help meet their community outreach goals. Simultaneously, mission-driven organizations look to pair with companies that can offer brand visibility and help make investments in their unique causes. Learn helpful tips on how to forge creative partnerships that are mutually beneficial.

Speakers
avatar for Chris Gent, APR, CPRC

Chris Gent, APR, CPRC

Director of Corporate Communications, Kissimmee Utility Authority
Chris Gent is director of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, he is a former FPRA state president, Orlando Area Chapter president and Counselors’ Network chair. Chris received FPRA's Doris Fleischman Award in 2001 and Member of the... Read More →


Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Salon A

10:15am PDT

Breakout Session 3C - The Heart of Your Mission: Internal Communications
An organization’s brand is one of its most valuable assets. Did you know that employees can be your greatest brand ambassadors? Employees are walking billboards, representing your brand with every move. Whether they are functioning inside or outside of the organization, they are a reflection of your brand. Depending on their behaviors or actions, this could prove positive or negative. Educating employees about this critical role within the organization can make all the difference. Through internal communications, organizations can increase brand awareness among employees, helping ensure that an organization’s brand is represented in a positive and productive manner. Learn how you can turn your employees into brand ambassadors and the value it will bring to your organization.

Speakers
avatar for Devon Chestnut, APR, CPRC

Devon Chestnut, APR, CPRC

Communications Manager, Cox Communications
Devon Chestnut is the communications manager for Cox Communications, a broadband communications and entertainment company, providing advanced digital video, internet, telephone and home security and automation services. Her role includes managing Cox’s Southeast Region internal... Read More →


Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Salon B

10:15am PDT

Breakout Session 3D - The Intersection of Branding and Digital Communications
Today’s connected consumers have revolutionized how brand strategy and communications evolve. The former expiration date on brand strategy and communications has progressed to become much more fluid due to the consumer feedback loop that digital provides. Understanding the psychology of each digital platform enables brands to understand the drivers of consumer decision making, and customize brand and digital communications based on that mindset. The result, an interactive communication strategy that puts the consumer first.

Speakers
avatar for David Capece

David Capece

Founder & CEO, SPARXOO
David is a branding and digital expert with 19 years of industry experience. David’s experience includes overseeing large-scale digital development projects and running multi-million-dollar marketing campaigns. Prior to Sparxoo, David served as Senior Director of Marketing for ESPN.com... Read More →


Tuesday August 8, 2017 10:15am - 11:15am PDT
Tuscany Salon C

10:15am PDT

CN Breakout 2 - Discussion with Mary Lunghi
Join the consumer insight expert as she shares her experiences with IKEA U.S. in a special, members-only roundtable discussion.

Speakers
avatar for Mary Lunghi

Mary Lunghi

Director of Business Analytics & Consumer Insights, IKEA U.S.
Lunghi has been the Market Intelligence Director for IKEA U.S. since 2009. In that role, she works among a team of research and analytics specialists with the goal of uncovering insights that will grow IKEA’s business. Lunghi and her team represent the Voice of the Consumer and... Read More →


Tuesday August 8, 2017 10:15am - 11:15am PDT
Amalfi I & II

11:30am PDT

Lunch Session - Customer Obsessions: Building Smiles and Lasting Relationships
When a company has a smile incorporated into its logo, the leaders are serious about customer satisfaction. Amazon.com launched more than 20 years ago with the vision to be “Earth’s most customer-centric company, where customers can find and discover anything they want to buy online.” So, how does a company with more than 350,000 employees consistently bring a smile to the faces of its customers? It boils down to relationships, the basis of public relations. Amazon leaders start with the customer and work backwards to earn and keep customer trust. Amazonians at all levels constantly push the envelope to build loyalty by anticipating customer needs and by exceeding expectations in delivering products and services that bring a smile. Scott Stanzel will take conference attendees behind the curtain of one of the country’s most familiar global companies. Through his experience with consumer public relations, internal communications, global operations, and the worldwide Amazon Marketplace of more than two million third-party sellers, he has developed a catalogue of lessons learned in the effective management of relationships. Conference attendees will be inspired by the Prime innovation and precision that delivers products from A to Z around the globe daily.

Sponsored in part by the Counselors' Network

Speakers
avatar for Scott Stanzel

Scott Stanzel

Director of Corporate Communications, Amazon
Stanzel leads the worldwide marketplace communications team, which is responsible for all aspects of public relations for Amazon’s growing third-party seller business. Stanzel has led media and public relations related to Amazon’s fulfillment centers, transportation, customer... Read More →


Tuesday August 8, 2017 11:30am - 12:40pm PDT
Tuscany Ballroom (E-H)

12:50pm PDT

Breakout Session 4A - Negotiation & Conflict Resolution
As organizations are asked to compete with fewer resources and higher stakes, it is natural that communications professionals encounter sources of conflict and difficult dialogues within their organization. This interactive session asks participants to engage in critical self-assessment and provides information for how PR professionals negotiate tense situations and achieve conflict resolution in their teams and with their stakeholders. Through understanding the power of interpersonal communication, effective listening and crucial constructive feedback, participants will gain the strategies necessary to resolve key conflicts in their respective areas.

Speakers
avatar for Adam Sharples Brooks, Ph.D

Adam Sharples Brooks, Ph.D

Assistant Director of Public Speaking, University of Alabama
Dr. Adam Sharples Brooks is a nationally renowned public speaker with a Ph.D. in Communication and Information Sciences, an M.A. in Communication Studies, and a background in Public Relations. As the current Assistant Director of the Public Speaking Program at The University of Alabama... Read More →


Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Tuscany Ballroom D

12:50pm PDT

Breakout Session 4B - Harmony Through Teamwork: Counteracting the Cacophony of Miscommunication
In the public relations industry, effective communication and teamwork are critical. Learning ways to set established protocols and clear processes of communication helps everyone serve clients and the overall organization better by creating synergy to accomplish objectives. In this highly interactive, high-energy presentation, Jan Spence will share her extensive knowledge of running a business to help attendees take their teamwork and communication skills to the next level. This fun, engaging session will give participants practical tools they can implement immediately.

Speakers
avatar for Jan Horton Spence

Jan Horton Spence

Principal, Jan Spence and Associates
Spence is an international speaker, consultant, trainer and business coach.  With contagious charisma and a zest for life which make her an excellent motivator and leader, the Georgia native has used her vast knowledge in sales, marketing, communications, finances and business operations... Read More →


Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Tuscany Salon A

12:50pm PDT

Breakout Session 4C - How can paid and earned media be complimentary?

We all strive for earned media coverage, but there are times when placed content is important to an effective mix in getting your message across.  Explore how to insure messaging consistency across earned and all forms of paid placement.


Speakers
CB

Chad Binette

Assistant Vice President, UCF Marketing at University of Central Florida
Chad Binette is assistant vice president for the University of Central Florida’s News & Information office. News & Information leads communications for key university priorities, in partnership with UCF Marketing, and also manages crisis communications and emerging issues for one... Read More →
PB

Patrick Burt

Assistant Vice President, University of Central Florida News and Information
Patrick Burt is the assistant vice president for marketing at UCF. Within the Division of Communications and Marketing, UCF Marketing leads brand execution, advertising, and web and creative services for the university. In partnership with UCF units and the division, UCF Marketing’s... Read More →


Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Tuscany Salon B

12:50pm PDT

Breakout Session 4D - More Than Just Words: Creating Digital Content in a Mega Corporation
Content strategy is planning for the creation, implementation, governance and sustainment of internet content. How does that relate to public relations? For starters, both are about effective communication – with customers, clients and in some cases even our colleagues. Kelly Turner, lead content strategist at AT&T, will give a peak behind the curtain of how he helps drive AT&T’s internet content process using old-fashioned journalism techniques, customer-focused testing, and a touch of gumshoe acumen.

Speakers
avatar for Kelly Turner

Kelly Turner

Senior Content Strategist, AT&T
Turner has been managing content strategy issues at large corporations for over 10 years. At AT&T, he is responsible for providing content recommendations aimed at enhancing the customer experience and increasing customer satisfaction. He has been a guest speaker at the Digital Marketing... Read More →


Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Tuscany Salon C

12:50pm PDT

CN Breakout 3 - Discussion with Scott Stanzel
Join Amazon's Corporate Communications director, Scott Stanzel, in a members-only roundtable discussion.

Speakers
avatar for Scott Stanzel

Scott Stanzel

Director of Corporate Communications, Amazon
Stanzel leads the worldwide marketplace communications team, which is responsible for all aspects of public relations for Amazon’s growing third-party seller business. Stanzel has led media and public relations related to Amazon’s fulfillment centers, transportation, customer... Read More →


Tuesday August 8, 2017 12:50pm - 1:50pm PDT
Amalfi I & II

1:55pm PDT

Chocolate Break
Sponsored by the Pensacola Chapter

Tuesday August 8, 2017 1:55pm - 2:10pm PDT
Tuscany Foyer

2:10pm PDT

General Session - Using Research to Determine What Your Audiences Want and Expect
The 2016 presidential election demonstrated that opinion polls do not always present an accurate depiction of who will vote, and, if they vote, how they will vote. Whether you are conducting an employee survey to structure benefits strategically or searching for secondary research on which to base a communication campaign, Dr. Susan MacManus will unpack the process of evaluating the validity of secondary research and discuss how to develop survey questions to elicit accurate information.

Speakers
avatar for Susan MacManus, Ph.D

Susan MacManus, Ph.D

Distinguished Professor, USF, Department of Government and International Affairs
Dr. MacManus is a Distinguished University Professor at USF in the Department of Government and International Affairs and Director of the annual USF-Nielsen Sunshine State Survey, a statewide public policy-focused poll. For many years, she served as political analyst for WFLA NewsChannel... Read More →


Tuesday August 8, 2017 2:10pm - 3:10pm PDT
Tuscany Ballroom (E-H)

3:20pm PDT

CN Breakout 4 - Discussion with Dr. Susan MacManus
Make new memories with Florida's most-quoted political scientist in a special, members-only roundtable discussion.

Speakers
avatar for Susan MacManus, Ph.D

Susan MacManus, Ph.D

Distinguished Professor, USF, Department of Government and International Affairs
Dr. MacManus is a Distinguished University Professor at USF in the Department of Government and International Affairs and Director of the annual USF-Nielsen Sunshine State Survey, a statewide public policy-focused poll. For many years, she served as political analyst for WFLA NewsChannel... Read More →


Tuesday August 8, 2017 3:20pm - 4:00pm PDT
Amalfi I & II

3:20pm PDT

Landing the Job
Listen to Bob Gernert, APR, CPRC, a retired Public Relations professional, as he discusses the do’s and don’ts of interviews, applications and resumes. Gernert has done the research on what hiring managers are looking for and will share valuable insights with FPRA’s student members.

Speakers

Tuesday August 8, 2017 3:20pm - 4:00pm PDT
Adelphia

4:00pm PDT

Professional Headshots
The ever-popular "Photo Joe" (Joe Gallagher with Gerlinde & Michael Photography) will be at FPRA's Annual Conference. Visit his booth to schedule an appointment or walk-in when he is available. Headshot sessions are $10 each.

Exhibitors

Tuesday August 8, 2017 4:00pm - 4:40pm PDT
Pisa Salon

6:00pm PDT

6:00pm PDT

Reception of the Presidents
Join fellow conference attendees for an elegant champagne toast to our 60th Anniversary of the Golden Image Awards. Enjoy the reception with our Association’s current and former state presidents. Arrive early for pictures. 

Formal evening dress is recommended for this event, as it precedes the Golden Image Awards Banquet.

Sponsored in part by the Gainesville Chapter


Tuesday August 8, 2017 6:00pm - 7:00pm PDT
Tuscany Foyer & Tuscany Terrace

7:00pm PDT

Golden Image Awards 60th Anniversary: Fire & Ice
Join us for the Annual Golden Image Awards: Fire & Ice to celebrate 60 years of excellence for recognizing outstanding public relations programs in Florida.

Formal evening dress is recommended for this awards event and banquet.

Cost: $135 for unregistered guests. Buy your tickets here
Sponsored in part by the Northwest Florida Chapter

FPRA is selling a limited-edition Tervis mug with the 60th Anniversary Fire & Ice logo. See the attached file to view the mug, and visit the FPRA website to purchase yours today. All proceeds benefit the FPRE Foundation.

Recommended attire for this event is formal wear, black-tie optional.


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Tuesday August 8, 2017 7:00pm - 10:00pm PDT
Tuscany Ballroom (D-H)
 
Wednesday, August 9
 

8:00am PDT

CN Annual Business Meeting & Breakfast
Join your CN colleagues for the Counselors’ Network Annual Business Meeting. During this meeting, members will review and discuss new and old business and will elect officers for CN’s leadership for the 2017-2018 FPRA year. A full breakfast will be provided.

Speakers
avatar for Chris Gent, APR, CPRC

Chris Gent, APR, CPRC

Director of Corporate Communications, Kissimmee Utility Authority
Chris Gent is director of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, he is a former FPRA state president, Orlando Area Chapter president and Counselors’ Network chair. Chris received FPRA's Doris Fleischman Award in 2001 and Member of the... Read More →


Wednesday August 9, 2017 8:00am - 9:15am PDT
Amalfi I & II

8:00am PDT

9:00am PDT

Breakfast and Closing Session - Personal Relations & Personal Branding
In business, it’s not just about relationships, it’s about personal relationships. But, the question remains, how do you build relationships that are, in fact, personal? It starts with being intentional about your approach, understanding key concepts that help build that approach and building a personal brand that others recognize. This session will start with the 10 most important concepts to understand when building personal relationships. Then it’s on to not just branding, but personal branding. If a brand is a promise wrapped in an experience, a personal brand is your promise wrapped in how you develop and deliver your meaning, make up and message. The bottom line is if you want a better outcome, you must have a better conversation with yourself (mindset), your team (strategy) and the marketplace (execution). Get ready to cover all three!

Speakers
avatar for Colby B. Jubenville, Ph.D

Colby B. Jubenville, Ph.D

Principal, Red Herring Innovation and Design
Dr. Colby Jubenville is an accomplished author, speaker, professor, business advisor, entrepreneur and inventor. He holds an academic appointment at Middle Tennessee State University and is Principal of Red Herring Innovation and Design. Since 2015, Jubenville has written about self-reliance... Read More →


Wednesday August 9, 2017 9:00am - 10:30am PDT
Tuscany Ballroom (E-H)

10:35am PDT

Conference Drawing & More
In this session...

  • We will announce the 2018 FPRA Annual Conference location

  • We will draw a winner for a ticket to FPRA's 80th Annual Conference

  • Terri Behling, APR, CPRC, State President, will go live on Facebook to give away an Apple Watch. All member profiles that are up-to-date by Aug. 1 will be entered into the drawing. Click here to learn more.


Wednesday August 9, 2017 10:35am - 11:00am PDT
Tuscany Ballroom (E-H)