Roy Reid, APR, CPRC
Adventist Health System - Florida Division
Executive Director of Communications
Roy Reid is the Executive Director of Strategy/Communications for Adventist Health System, and a leading authority on public relations, business communications, and marketing with extensive experience in healthcare. He works with business leaders as a counselor, strategist, and coach to grow, maintain, and protect their interests. Throughout his career, he has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms and public agencies. For the past five years, the group Trust Across America/Trust Around the World named him as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior and Lifetime Achievement Award winner. In 2015, the Florida Public Relations Association/Orlando named Roy Public Relations Professional of the Year. In 2007, he was recognized as the UCF College of Business Alumni of the Year, and in 2010 he was inducted into the UCF Nicholson School of Communications Hall of Fame. Roy is a sought-after speaker on numerous business topics including trust, issues management, crisis communications, ethics, change, and other related topics. He is a student/instructor of martial arts and holds a fourth-degree black belt in Taekwondo.
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