FPRA’s 79th Annual Conference "It’s Personal: Research. Relate. Respond." is a four day conference of unparalleled professional development and networking for public relations professionals. 

Attendees will hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

This year’s conference will be held at the Ritz-Carlton Orlando from August 6th to 9th.

This year’s blogging team consists of Colleen Thayer, APR, CPRC, Susan Vernon-Devlin, Amelia Bell, APR, CPRC, Amanda Handley, APR, Katarina Dos Santos, Laura Kern, APR. Mollt Kellogg-Schmauch, Robyn LaPorta, Rachel Denton, Kim Livengood, Erin Morton, APR, CPRC, Sarah Coulson, Erin Knothe, Sarah Hansen, Brandi Gomez, Stella Harbilas, APR, Alyssa Holcomb and Maria Isabel Sanquirico. Follow their work here.

Conference attire is professional business. Please note that the average temperature in the hotel is 72 degrees. To ensure comfort, attendees may want to have a sweater or jacket available.

For the President’s Welcome Reception, casual attire is recommended. As this year’s theme is Harry Potter, attendees are encouraged to wear house-themed clothing.

The Golden Image Awards Banquet is formal wear, black-tie optional. 
avatar for Michelle Leff Mermelstein, APR

Michelle Leff Mermelstein, APR

Sprint Nextell
PR Manager
Mermelstein is an accomplished communications and public relations strategist with more than 16 years of success in positioning products, services and issues to drive audience engagement. She has an extensive track record for developing and executing external and internal public relations campaigns that directly impact revenue and corporate image. Her expertise includes public and media event planning and product lifecycle project communications management. In her current role as public relations group manager for wireless products and pricing at Sprint Nextel, she focuses on creating dynamic communications campaigns to launch innovative products and programs. Before joining Sprint, Mermelstein was a senior account supervisor with Edelman’s Healthcare Team, an account supervisor with Fleishman-Hillard’s Healthcare Team and a Public Affairs Associate for the American College of Physicians. Michelle is a faculty member with George Washington University’s Graduate School of Political Management (GSPM). She teaches in the GSPM’s Strategic Public Relations master’s degree program. Michelle earned a master’s degree in Political Management from George Washington University and a bachelor’s degree in Political Science and Journalism from American University.

My Speakers Sessions

Monday, August 7

10:25am PDT